Customers paying £30 annually cancel at higher rates than those paying £80 annually. Cheaper customers are less loyal.
Here's the price-based lapse data. A British IPTV reseller analyzing cancellation rates by price discovers: £30/year (70% cancel within 3 months), £50/year (50% cancel within 6 months), £80/year (30% cancel within 12 months), £100+/year (15% cancel within 12 months).
What actually works for resellers is charging a fair price that attracts committed customers. Bargain hunters churn fast. Quality-seeking customers stay longer.
I tried a cheap British IPTV reseller (£35/year). Service was poor. Cancelled within 2 months. Switched to an £85/year reseller. Excellent service. Been with them for 2 years.
The pattern that keeps showing up is that IPTV reseller UK operators who charge sustainable prices have lower churn than those competing on price alone. Cheap customers are expensive to serve.
Honestly, if you see a British IPTV reseller charging suspiciously little (£30-40 annually), expect poor quality or short lifespan. A IPTV reseller UK charging £70-100 is more likely to be stable.
That said, some cheap resellers are good. But they're the exception, not the rule.
In most cases, British IPTV price correlates with quality and longevity.